Karol G, protagonist of the Barça shirt for the Clásico – Digital Samachaar

The brand of the Colombian singer Karol G will seem on the FC Barcelona shirts within the Clásico on April 21 in opposition to Actual Madrid on the Santiago Bernabéu Stadium, though first, the Blaugrana membership will debut it this Saturday within the girls’s staff of their match in opposition to Villarreal on the Johan Cruyff.

On account of their settlement with ‘Spotify’, the Catalan group, as they did on different events with Rosalía, the Rolling Stones or Drake, will put on the brand of a preferred artist on their t-shirt, on this case the well-known Karol G, the singer Latin music with probably the most views over the past 4 years on the platform globally due to songs like ‘Provenza’, ‘TQG’ or ‘Qlona’ and with songs that seem in additional than 100 million playlists created by customers.

On this means, as reported by FC Barcelona this Friday, Karol G’s consultant thorn coronary heart will debut for the primary time on his shirt within the F League conflict in opposition to Villarreal and can later be worn by the boys’s staff within the decisive Clásico of per week after LaLiga EA Sports activities.

“This new emblem change desires to pay tribute to these individuals who change the principles of the sport, who overcome boundaries and who go away a legacy for the brand new generations to precise themselves as they’re. La Bichota, just like the Barça gamers, is “an inspiration for many individuals. And his function has been key in taking Latin music to new heights of worldwide success,” Barça famous.

The Colombian artist burdened that “the guts image represents what turned the Bichota model”, a second in her life through which she discovered “power, resilience and assist.” “Due to ‘Spotify’ and FC Barcelona, ​​seeing him on the entrance of a shirt that evokes that very same vitality is basically essential,” confessed Karol G.

For his half, Juli Guiu, vice chairman of Advertising at FC Barcelona, ​​recalled that “the motion of adjusting the brand on the shirt has turn into one of the vital iconic and profitable within the relationship between Barça and ‘Spotify’. “The expectation Who would be the subsequent chosen artist generates dialog in any respect ranges for weeks and the ensuing affect when it’s lastly revealed may be measured on a world degree. “This time, the selection of an artist as famend as Karol G helps us, with the assistance of ‘Spotify’, to create synergies past sport and join with a brand new technology of Barça followers all over the world,” he mentioned.

“We’re very proud to rejoice the unimaginable success of Karol G by way of the long-lasting Barça shirt. Her music evokes a singular ardour much like that of the membership and it’s unimaginable to unite the 2. Being the best Latin ‘Spotify’ artist and pioneer in her discipline, we knew she was an ideal teammate for FC Barcelona,” warned Marc Hazan, vice chairman of Sponsorships and Advertising of the platform.

The ‘culer’ staff indicated that as is common in these emblematic emblem modifications, two unique editions of the match shirt will probably be placed on sale, which may be bought from this Friday within the ‘Barça Shops’ and on the ‘Barça Shops’ platform. e-commerce’ of the membership.

On the one hand, the FC Barcelona x Karol G Restricted Version will encompass a complete of 1,899 items in ‘Match’ high quality and, then again, the FC Barcelona x KAROL G Signed Restricted Version, probably the most unique, will encompass solely 22 items of the t-shirt, additionally in ‘Match’ high quality, and with the signature of the beginning gamers of each matches, the F League confrontation and the Traditional.

FC Barcelona, ​​Spotify and Karol G are additionally placing on sale this Friday on the artist’s official web site a restricted version of way of life clothes with t-shirts, sweatshirts, scarves, hats and water bottles.